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Mclaren IRS

UX Research and Analysis for Mclaren's Hybrid Generation

Data ScienceSentiment AnalysisReengineeringPython

At a Glance

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User Interface ComplexityCustomer feedback indicates that 72% of users find the current infotainment system difficult to navigate, with key features buried in submenus.
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Connectivity IssuesIntegration with modern smartphones is reported as problematic by 68% of users, affecting satisfaction with the overall driving experience.
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Screen ResponsivenessTouch response delays are reported by 54% of users, creating frustration particularly when using navigation or adjusting settings while driving.
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Competitor AnalysisMarket analysis reveals that competitors are focusing on seamless digital ecosystems and personalization rather than hardware specifications alone.

ThreadID	Comment	Sentiment
109395	This is the Mclaren OBD diagnostic tool this ...	0.754
109395	This is the Diag Code product that Golden Moto...	0.3071
109395	no unfortunately every year you have to pay 45...	-0.6124
109395	are you selling only this one or just offering...	0
109395	Such optimism is a bit out of character, n'est...	0.5423
101230	Based on their website, there are no byproduct...	-0.296
101230	At the end of the extinguishing process the fo...	-0.3736
101232	Specifically, where did you mount it? It seems...	0
101232	If I can suggest thisElement - Fire Extinguish...	-0.6198
101232	Amazing find!	0.6239

Defining the Problem

Based on the research insights, the following problem statements and features have been defined to address user pain points

IRIS System Enhancements

Problem Statement Users face persistent issues with the integration and functionality of the IRIS system within the tablet interface.

Feature Definition Implement software updates and bug fixes to enhance the stability and integration of the IRIS system with the tablet interface.

Screen and Display Improvements

Problem Statement Users report visibility, responsiveness, and performance issues with the tablet's screen.

Feature Definition Upgrade the tablet screen to improve display quality, touch responsiveness, and overall reliability.

Enhanced Connectivity

Problem Statement Users experience difficulties connecting their devices to the tablet, including issues with Apple CarPlay, Android Auto, and Bluetooth.

Feature Definition Ensure seamless connectivity by addressing existing issues and enhancing compatibility with Apple CarPlay, Android Auto, and Bluetooth.

User-Friendly Interface

Problem Statement Users struggle to understand and navigate the tablet's functions, indicating usability issues.

Feature Definition Simplify the user interface and provide clear, intuitive instructions to help users easily navigate and utilize the tablet's features.